The Differences Between Google and Bing SEO Algorithms

When we talk about SEO, we usually make an assumption that we're talking about Search search engines, after all it keeps some 67% of the online look for motor industry. Your customers use it, you use it and so does everyone else.

In regards to SEO we often forget that although Search search engines keeps such a staggering portion of the industry, Search search engines, owned by Microsoft, firmly keeps 2nd place with an 18% discuss. The remaining 15% being made up of other miscellaneous google.

Bing still remains a relatively new online look for motor, founded as recently as 2009 and is growing in utilization, rising by 2.1% in 2013.

Although there are many similarities between the way both Search search engines and Search search engines position sites, a look for can completely differ from one platform to the other. So it's worth finding out what issues to Search search engines so you take steps to improving your positions there as well. While your competitors are blindly focused on Search search engines, you could be making advances in your look for motor positions on Search search engines, and capturing 20% of the look for industry in the process.

What exactly issues to Bing?

Bing rewards images, video, audio, display and more - Search search engines is based much more on written text based material and descriptions for images, whereas Search search engines is much more capable of knowing display and images.

Flash is all but invisible to Google look for bot so any sites designed in display will essentially disappear. Consequently, Flash is becoming something of the past, with many web developers favoring more "search friendly" and more flexible HTML5. That said Bing's interpretation of images is far greater than Google, Search search engines uses what's known as "entity understanding", which allows Search search engines to determine whether an picture is of a person, place or object.

Bing favors immediate search phrases & less back-links - Search search engines is much better at deciphering a page's purpose within a context. Search search engines is based more on 'direct' search phrases. You should try to keep your websites specific around a particular keyword and key phrase, as well as in your back-links, inner and exterior. Search search engines also is based more on inner back-links with specific keyword and key phrase anchor-text. With regards to exterior links, Search search engines tends to favor sites with a smaller numbers of back-links, but of excellent high quality sites.

Social press favored over Backlinks- The method that Search search engines uses to position sites is based much less on back-links than Search search engines. Instead, as a newer online look for motor Search search engines puts more emphasis on social networking, and ironically even on Google+ utilization. A 2013 study by SearchMetrix found that Tweets, Pins, Facebook comments and shares all came within the top 10 in conditions of importance when ranking sites.

Important material should stay at the top of the site - Bing's look for criteria is still relatively new, while Bing is much more designed. Search search engines only tends to read the first 100kb of a web page before making an assessment. For this reason you should try to keep important search phrases at the top of the site if you want them to be considered.

Bing won't catalog all of your websites - Search search engines generally won't catalog and retain all of the webpages on your web page if it does not deem them of significant power and value. Ideally each web page on your site should have at least one power backlink pointing to it to stay in Bing's look for motor outcomes. Don't just focus on back-links to your homepage but further inner webpages as well.

Many of the same guidelines still apply- With the right technique you could significantly boost your online look for motor outcomes positioning positions through Search search engines. There are enough differences between the google that with the right technique outcomes for certain search phrases could be more favorable in Search search engines than Search search engines. Despite this however, many of the same guidelines still apply between the two:

    Top high quality, relevant material is rewarded
    Internet marketers should avoid duplicate content
    Avoiding low high quality 'spammy' backlinks
    Improved CTR & jump rate - Focus on providing value and keeping customers on your web page, both Search search engines and Search search engines consider sites that customers promptly leave or 'bounce' from as lesser high quality.

One final word about Search search engines. As most online marketers know, Search search engines and Google discuss the same look for criteria. Consequently, look for motor outcomes are close to similar between these two google. It has been noted by some that Google is more picture centric than Search search engines and they pack in more paid ads. Other than that, the google are close to similar.

The advice given here is if you have to play to one online look for motor, Search search engines is still the king. However knowing how the other google operate will help you to decide on an SEO technique that's right for you.